The International Traveler’s Guide to Securing Electronic Devices

Companies in the B2B world, will often have multiple target audiences (or personas). Each audience may not make the actual buying decision, but they might be influencers. In the case of business travel, some of the biggest influencers are travelers.

As a B2B business travel writer, I have spent a lot of time making traveler-focused content. An asset like the one on this page would be informative for business travelers. It would also provide travel buyers with resources for educating and informing their travelers. In addition, account managers can find content like this a great value-add for existing clients. It’s also a great lead generation tool in e-book format, and it’s excellent fuel for social media.

This asset was initially a long-form (1,800-word) blog post that I restructured into a 10-page e-book. It’s filled with things that travelers and corporations should prepare for when crossing international borders.

Click the graphic to open the e-book in PDF.