The Ultimate Guide:
When Travel Returns

The COVID-19 pandemic hit the business travel industry very hard. It also changed the way businesses thought about and made decisions about travel forever.

I worked in marketing at Travel and Transport for 19 years. In 2020, the marketing team created an e-book called "The Ultimate Guide: When Travel Returns" with subject matter experts across the global Travel and Transport organization.

This e-book's intent was to get our customers started planning for a post-COVID future.

• What should we do while there's no travel?

• How should travel managers communicate with travelers, suppliers, and executives?

• How will company travel policies need to change?

We designed this book to get people started as they embarked on many never before seen challenges.

In addition to the e-book, we broke out portions of this asset into individual blog posts, which we used to drive social media and search, with each post leading traffic back to the gated e-book landing page. For customers, we included a downloadable matrix that they could use to track their progress.

This project was a team effort, which we turned around in less than 30 days. I edited a great deal of the e-book and wrote all of chapter 9, which is what is presented here. Click the graphic to open the file.

Many facts have changed about COVID-19 and business travel since the e-book was published in 2020. I have presented this chapter excerpt as-is.