Episode 2: I Want My Multichannel Content Strategy

In this episode of the Rock and Roll Content Show, we talk about how the MTV mega-hit "Money For Nothing" from British rock band Dire Straits was a shining example of multichannel content in the 1980s. You might be surprised by the lessons we can learn from Dire Straits when developing content for multiple channels in our own content marketing. Even better, you won't even have to play your guitar on the MTV.