Business blogging in 2024? Here’s why we think it’s still important
**Updated for 2024**
Why are blogs necessary? How has AI impacted blogging? Here are some reasons why you still need a blog for your business, and some tips on how to make it stand as a key pillar of your content marketing strategy.
Episode 16: Evolving Your Content with Led Zeppelin
Discover the impact of Led Zeppelin's "Houses of the Holy" at 50! Learn about the band’s musical evolution and the content marketing lessons we can take from this iconic record.
Episode 15: Storytelling and Content Experiences with Thin Lizzy
Listen to this podcast to discover content creation lessons from Thin Lizzy's Phil Lynott - blending storytelling, authenticity, and audience connection for a memorable experience.
Episode 14: The Dark Side of Making Great Content
Discover why Pink Floyd's The Dark Side of the Moon remains a cultural icon. Explore its themes and gain insights to elevate your content creation.
Episode 13: More Human Than Human…?
Listen to the podcast to find out about how generative AI tools like ChatGPT work, how pattern recognition in the human mind leads to the personification of AI tools, and the potentially negative implications of personifying digital tools like ChatGPT.
Episode 12: Creative Perspectives from Rick Rubin
The Creative Act: A Way of Being by Rick Rubin is a must-read for anyone in the era of AI-generated content. Rubin gives insight into his own creative process, including how he finds inspiration and how to filter information from the world around us. This book will help you create unique, differentiating content and stories that will set you apart from AI.
Episode 11: This One Goes To Eleven
Listen to this "Greatest Hits" episode of the first 10 episodes of the podcast to find out how to use the creative process to tell better stories and make better content that will set you apart from artificial intelligence (AI). Learn some of the best ways to use AI to create better, faster, more efficient content. Get introduced to a new and very impressive text to voice AI tool called Eleven Labs.
Episode 10: Can Writer Make You a Better Writer?
Listen to the podcast to find out what Writer (writer.com) is and what it can do for writers and writing teams, as well as features of Writer that may set it apart from similar platforms like Grammarly and Jasper. We also pay tribute to David Crosby and remember him for his importance to creativity, songwriting, and rock and roll.