Episode 11: This One Goes To Eleven
Podcast Episode Details
Listen to the podcast to find out:
How to use the creative process to tell better stories and make better content that will set you apart from artificial intelligence (AI).
The best ways to use AI to create better, faster, more efficient content.
About a new and very impressive text to voice AI tool
Number 11 is a very special number in Rock and Roll.
I thought that for our eleventh show we should celebrate the occasion by looking back and summarizing where we've been. I have selected some of the most important moments from the first 10 episodes of the podcast. If this were a rock band and not a content marketing podcast, you might call it a "Greatest Hits" album.
Regardless of what you call it, a greatest hits release can be a good way to repurpose existing content and bring your audience up to date.
New AI Voice Tool: Eleven Labs
Pictured: a screenshot of Eleven Labs’ beta text to voice interface.
Today in the podcast I'm using a new tool that's currently in beta, appropriately called Eleven Labs. It allows you to enter text and convert it to one of their many stock voices. Or, you can convert text into your own voice by uploading a sample. Check out the podcast to hear Bella, one of Eleven Labs' stock voices, read the introductions to each clip. I am impressed with this service so far.
The Greatest Hits
Simple Content Storytelling with Ziggy Stardust
Let's start by going back to the first episode and introducing someone who should need no introduction. David Bowie. Simplicity in storytelling is an important concept, and we used David Bowie's Ziggy Stardust as an example of how to create a simple, yet powerful story. That was the focus of episode 1 of the Content, Robots, and Rock and Roll podcast (then called The Rock & Roll Content Show).
Effective Multichannel Content with Dire Straits
It's important to craft the story you tell so that it matches the channel where you distribute it. Who could be better at teaching us about generating effective multichannel content than Dire Straits? Sure, it may not be an obvious choice, but listen to the episode to find out how their hit song Money For Nothing solidified a new content channel (at the time), MTV, as a pop culture mainstay for years to come.
Where Rock & Roll Meets Content A.I.
Rock and Roll purists have a hard time dealing with the fact that many artists are using digital technology to support them on stage. A social media feud erupted in the rock world last fall regarding the use of laptops and digital tracks in live performances. Should digital technology be allowed at rock concerts (answer: of course)? What can we take from this to apply to content marketing? That's what the episode "Where Rock & Roll Meets Content A.I." tries to figure out.
Rescue Your Zombie Content
Should you try and revive the dead? Probably not, but you can certainly revive undead content. In "The Content Undead," we sought to do just that by analyzing old content and bringing the top performers back into the world of the living.
What Can Jasper Do For You?
In the episode "Humble Pie and Content A.I.", we took a look at one of the pioneers of the GPT-3 content creation world, Jasper. What can we take from this platform, and other platforms like it? How can it be used in the most effective way by content creators?
Get Back to Great Content
Were The Beatles good at managing content projects? Yes and no. They faced some of the same problems that current content creators faced in terms of managing a complex content project. They just happened to do it while making some of the greatest music ever. What lessons can we learn from the greatest rock band of all time on how to make great content?
Listen to Episode 7 (AI: LET IT BE Your Content Creation Power Tool) here >>
Listen to Episode 8 (The Long and Winding Road of Content Project Management) here >>
Inspirational but Un-copyable Content Marketing
Jeff Beck was an innovative and inspirational musician — yet nobody could really copy him. Why was that? How can we learn from Beck and make our content inspirational, but un-copyable?
Wisdom from Lionel Richie
Are you a created artist or a creative artist? Lionel Richie had something to say about that at his Rock & Roll Hall of Fame induction speech from last year.
Closing Thoughts on the First 10 Episodes
AI is a tool. Companies, brands, and people looking for a shortcut or a cost saver, will try to use AI for more than it should be used for.
AI will continue to improve and GPT-4 promises to be even more mind-blowing and human-like than GPT-3. In the next month, we expect to see the first significant technology platform using GPT-4. Microsoft is set to incorporate GPT-4 into their Bing search engine (making Bing instantly relevant for the first time ever — forgive the search engine humor).
What'll continue to be certain is that people and brands will exploit AI to its limits — no matter what those limits are. I truly believe that the only way we stay ahead of the game is by using AI to support the creative process — making it faster and more efficient. It should never fully replace the creative process. That's how we will set ourselves apart from the robots.
Be like Jeff Beck. Be like Lionel Richie. Be like yourself. Inspirational. Un-copyable. Creative.
It’s One Louder…
Here’s a short excerpt from the greatest fictional(?) rock and roll documentary of all time: This is Spinal Tap.