Business blogging in 2024? Here’s why we think it’s still important
**Updated for 2024**
Why are blogs necessary? How has AI impacted blogging? Here are some reasons why you still need a blog for your business, and some tips on how to make it stand as a key pillar of your content marketing strategy.
Content project management lessons from The Beatles
**Updated for 2024**
There are a ton of great lessons and takeaways about content marketing and content project management that can be learned from the Disney+ documentary “The Beatles: Get Back!”. What about AI? Yep, we can learn something about that too.
Episode 16: Evolving Your Content with Led Zeppelin
Discover the impact of Led Zeppelin's "Houses of the Holy" at 50! Learn about the band’s musical evolution and the content marketing lessons we can take from this iconic record.
Episode 15: Storytelling and Content Experiences with Thin Lizzy
Listen to this podcast to discover content creation lessons from Thin Lizzy's Phil Lynott - blending storytelling, authenticity, and audience connection for a memorable experience.
Episode 14: The Dark Side of Making Great Content
Discover why Pink Floyd's The Dark Side of the Moon remains a cultural icon. Explore its themes and gain insights to elevate your content creation.
Episode 13: More Human Than Human…?
Listen to the podcast to find out about how generative AI tools like ChatGPT work, how pattern recognition in the human mind leads to the personification of AI tools, and the potentially negative implications of personifying digital tools like ChatGPT.
Episode 12: Creative Perspectives from Rick Rubin
The Creative Act: A Way of Being by Rick Rubin is a must-read for anyone in the era of AI-generated content. Rubin gives insight into his own creative process, including how he finds inspiration and how to filter information from the world around us. This book will help you create unique, differentiating content and stories that will set you apart from AI.
Episode 11: This One Goes To Eleven
Listen to this "Greatest Hits" episode of the first 10 episodes of the podcast to find out how to use the creative process to tell better stories and make better content that will set you apart from artificial intelligence (AI). Learn some of the best ways to use AI to create better, faster, more efficient content. Get introduced to a new and very impressive text to voice AI tool called Eleven Labs.
Episode 10: Can Writer Make You a Better Writer?
Listen to the podcast to find out what Writer (writer.com) is and what it can do for writers and writing teams, as well as features of Writer that may set it apart from similar platforms like Grammarly and Jasper. We also pay tribute to David Crosby and remember him for his importance to creativity, songwriting, and rock and roll.
Episode 9: His Tone Came From His Fingers
Jeff Beck had the unique ability to connect with audiences on an emotional level. He pushed the boundaries of what was possible in music. Join us as we find out why Beck was able to be so inspirational, yet un-copyable - and how we can be too with our digital content creation.
Episode 8: The Long and Winding Road of Managing Content Marketing Projects
Listen to the podcast to find out how to lean on your roots (musical or otherwise) to create better content, why managing content projects is hard, how to revise your workflow to create more realistic expectations, why you should never be afraid to try new things in content marketing (hint: A.I.), and more!
Episode 12: Taking a Look at Content AI with Jasper
It’s a Super Space Robot St. Patrick's Day Spectacular! Join content marketer and writer Mark Dauner as he talks about a new content marketing power tool he’s been experimenting with called Jasper that uses artificial intelligence (AI) to generate content. What’s the verdict? Listen to the podcast to find out!
Episode 11: Why You Still Need a Blog
Join Mark Dauner and Super Space Robot for a very special, and very romantic, episode.
Part 1: Mark presents highlights from his latest blog post: "Why You Still Need a Blog and How to Make It Great" read by a very special guest.
Part 2: Super Space Robot is back! Listen in to this audio play as he helps social media intern, Liz, fix an untimely social media mistake and set up a new content strategy for her boss, Cupid.
How to Build a Persona: The Easy Way
Creating user personas, or buyer personas, or avatars, or whatever you want to call them is hard. Here’s a proven method that makes them a little easier. Get this free guide today before you work on your content marketing strategy.
Episode 10: Super Space Robot Gets Back!
In today's episode of the Super Space Robot podcast, your host, Mark Dauner gives an update on Super Space Robot and other projects that are underway. Then we get into the Beatles: Get Back documentary and talk about several key takeaways that should be inspiring to you, no matter what kind of content you're creating. How will Super Space Robot change based on lessons learned from the Beatles? You might be surprised.
Episode 9 - A December Announcement
This is not a full episode. It's just an announcement. We’re taking the month of December to make preparations for the new Super Space Robot podcast, launching in January, 2022.
Episode 8 - Repurpose Your Content Like Whitesnake
Sometimes content inspiration can come from the unlikeliest of places. Today we are taking a lesson on how to refresh and repurpose your content from one of the most successful content creators of the 1980s: the hard rock band Whitesnake.
Episode 007 - The Performance Review
Today's lesson is about change, and there are changes coming to the Super Space Robot podcast. In this very special episode of Super Space Robot, your favorite robot that helps people with creating digital content, returns to the home office for his quarterly performance review. Things don't go quite as expected.
Episode 6 - The Content Undead
Marie’s website is getting good numbers, but she’s not getting very much engagement on the current content she produces, and her boss is wondering where the leads are. On an exploratory mission to find the problem, she uncovers something truly terrifying: old, outdated content that’s still getting traffic. Find out how she and Super Space Robot defeat the “Content Undead” by bringing new life to old content.
Episode 5 - Three Simple Fields for Creating George's Content Calendar
The vast majority of all content calendars ever created in the history of the universe have been abandoned. It doesn’t have to be this way. In today’s podcast, Super Space Robot helps George simplify his content calendar using three simple fields. He might be able to help you too.