Episode 8: The Long and Winding Road of Managing Content Marketing Projects

View fullsize

Content, Robots, and Rock & Roll is the only show that takes inspiration from the greatest artists, albums, songs, and moments in rock and roll to make better, more creative, more compelling, and more efficient digital content that sets us apart from the robots. The robots are, of course, artificial intelligence (AI), machine learning, and other new technologies entering the digital content space.

Throughout the history of rock & roll, there have been artists who have embraced new technologies and new sounds, including the progressive bands of the 1970s and the New Wave artists of the 1980s. Among the first recording artists to really try new things and innovate in rock & roll music production were The Beatles.

In today’s podcast, we continue from where we left off last week, looking at a specific moment in Beatles history - one of the last moments - the sessions and live performance that would eventually become Let It Be.

GET BACK to Basics with Content Marketing Project Management

A huge part of executing any content marketing strategy is project management.

About a year ago, I published a post entitled Content Project Management Lessons From The Beatles: Get Back! that discussed the 8-hour Peter Jackson project on Disney Plus that changed the way we look at the final months of The Beatles as an active, working band.

Be sure to listen to the accompanying podcast to this post, and read Content Project Management Lessons From The Beatles: Get Back! to get started with content project management and build a foundation for implementing a smart content AI strategy.

Podcast Episode Details

Listen to the podcast to find out: 

1. How to lean on your roots (musical or otherwise) to create better content

2. Why managing content projects is hard

3. How to revise your workflow to create more realistic expectations - and outcomes

4. The importance of bringing in an outsider to the content creation process

5. Why you should never be afraid to try something new or different (hint: A.I. ).