Episode 16: Evolving Your Content with Led Zeppelin
Discover the impact of Led Zeppelin's "Houses of the Holy" at 50! Learn about the band’s musical evolution and the content marketing lessons we can take from this iconic record.
Episode 15: Storytelling and Content Experiences with Thin Lizzy
Listen to this podcast to discover content creation lessons from Thin Lizzy's Phil Lynott - blending storytelling, authenticity, and audience connection for a memorable experience.
Episode 14: The Dark Side of Making Great Content
Discover why Pink Floyd's The Dark Side of the Moon remains a cultural icon. Explore its themes and gain insights to elevate your content creation.
Episode 13: More Human Than Human…?
Listen to the podcast to find out about how generative AI tools like ChatGPT work, how pattern recognition in the human mind leads to the personification of AI tools, and the potentially negative implications of personifying digital tools like ChatGPT.
Episode 12: Creative Perspectives from Rick Rubin
The Creative Act: A Way of Being by Rick Rubin is a must-read for anyone in the era of AI-generated content. Rubin gives insight into his own creative process, including how he finds inspiration and how to filter information from the world around us. This book will help you create unique, differentiating content and stories that will set you apart from AI.
Episode 11: This One Goes To Eleven
Listen to this "Greatest Hits" episode of the first 10 episodes of the podcast to find out how to use the creative process to tell better stories and make better content that will set you apart from artificial intelligence (AI). Learn some of the best ways to use AI to create better, faster, more efficient content. Get introduced to a new and very impressive text to voice AI tool called Eleven Labs.
Episode 10: Can Writer Make You a Better Writer?
Listen to the podcast to find out what Writer (writer.com) is and what it can do for writers and writing teams, as well as features of Writer that may set it apart from similar platforms like Grammarly and Jasper. We also pay tribute to David Crosby and remember him for his importance to creativity, songwriting, and rock and roll.
Episode 9: His Tone Came From His Fingers
Jeff Beck had the unique ability to connect with audiences on an emotional level. He pushed the boundaries of what was possible in music. Join us as we find out why Beck was able to be so inspirational, yet un-copyable - and how we can be too with our digital content creation.
Episode 8: The Long and Winding Road of Managing Content Marketing Projects
Listen to the podcast to find out how to lean on your roots (musical or otherwise) to create better content, why managing content projects is hard, how to revise your workflow to create more realistic expectations, why you should never be afraid to try new things in content marketing (hint: A.I.), and more!
Episode 7: AI: LET IT BE Your Content Creation Power Tool
Listen to the podcast to find out about the promise of content AI platforms like chatGPT and others. What are the problems with these platforms right now? How do we create a strategy and framework for digital content creation, and how do we use AI (and the Beatles) to help?
Episode 6: Created vs. Creative Content
Listen to the podcast to find out what it means to be a “creative” artist vs. a “created” artist in the mind of Lionel Richie and how we might start to apply that lesson to content creation.
Episode 5: Content A.I. and Humble Pie
Join Mark Dauner as he talks about a content marketing tool he’s been experimenting with called Jasper that uses artificial intelligence (AI) to generate content. What’s the verdict?
Listen to the podcast to find out:
1. What Jasper.ai does and how it works
2. Some common use cases for the platform
3. What I think about it
4. How you might be able to work it into your content marketing workflow
Episode 4: The Content Undead (Remix)
In this spooky episode of the Rock and Roll Content Show, we go back in time to Mark’s previous podcast and learn about content repurposing and managing old content from Super Space Robot.
Episode 3: Where Rock & Roll Meets Content A.I.
In this episode of the Rock and Roll Content Show, we talk about a social media feud that erupted regarding the use of laptops and digital tracks in live concert performances and why it should serve as inspiration for how content creators can use A.I. in support of digital content and content marketing.
Episode 2: I Want My Multichannel Content Strategy
In this episode of the Rock and Roll Content Show, we talk about how the MTV mega-hit "Money For Nothing" from British rock band Dire Straits was a shining example of multichannel content in the 1980s. You might be surprised by the lessons we can learn from Dire Straits when developing content for multiple channels in our own content marketing. Even better, you won't even have to play your guitar on the MTV.
Episode 1: Bowie, Ziggy Stardust, and Simple Content Storytelling
In the first episode of the Rock & Roll Content Show, we take a look at David Bowie's epic concept album, The Rise and Fall of Ziggy Stardust and the Spiders From Mars. What can we learn from Bowie, and Ziggy, about storytelling? How do simple concepts help your audience fill in story gaps with their own ideas and experiences? What can we take from the construction of the Ziggy Stardust concept and incorporate into our own content creation? Listen to find out!