Episode 3 - Persona Au Gratin
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Note: This episode and all episodes of the Super Space Robot Podcast pre-dated the current podcast on this site, The Rock and Roll Content Show. Though the format is new, these episodes have been collected and archived here as the content is still relevant.
Creating personas for content marketing can be a very tedious and time consuming process. You have to gather data from multiple sources, then use that data to create a persona that's representative of the audience you want to reach. That can be hard work!
Unless, of course, you make it not hard work.
You can't cut corners everywhere and expect to make content that accomplishes your goals, but there are some areas where you can take the corners a little faster - particularly when it comes to developing personas.
Personas are the Backbone of Content Marketing
That’s true. You have to have a good target to aim at if you want to ensure you reach your content goals. Simply put, a persona is a profile of your perfect audience member, or more likely, a segment of audience members. This is the “person” or “people” that you’ll create all of your content for. It will help keep you on track and ensure you aren’t wasting your time creating stuff that nobody really wants. You have to do it right. Right?
Well…
Hey! You’re Building Your Personas Backwards!
Maybe you’re not, but I sure am! I studied the experts. I learned from them. I made personas the right way. You know what? My personas came out ok. I still had to revise them later based on new information I got about my audience. That got me thinking. Why not just start there? I’ll take what I already know about my audience and use that to build a porto-persona, then just start using it and updating as I learn more about my audience. By doing it backwards, I saved a ton of time up front, and I still ended up in the same place in the end.
Listen to the Podcast
The Super Space Robot Persona Development Method helps you create personas the easy way using what you already know about your audience, then using data to fill in the blanks. Episode 3 of the Content Adventures of Super Space Robot podcast is all about this process.
Brenda, the potato entrepreneur that is featured in today’s episode, has been flying blind with her content - creating stuff that seems ok to her, but with topics and points of view that are all over the place. Although the stuff she makes is good, it’s hard to know who it’s for.
Scientists use a similar process all the time, in a sense, making educated guesses, called hypotheses, then finding the evidence to support those hypotheses. That’s what Super Space Robot has come to Brenda’s office today to share.
Get the Companion Guide
The Super Space Robot Persona Development method helps you create content marketing personas the easy way by taking what you already know about your audience, then using data to fill in the blanks. If you find the information in our audio play episodes useful, get the free companion guide, which covers everything discussed in a little more detail. Just fill out that form right there. Easy!
Important Timestamps
[0:00 - Super Space Robot Audio Play]
[5:10 - Closing Message from Mark]
Episode Credits
Super Space Robot: Mark Dauner
Potato Mogul Brenda: I worked with a great voice actor named Chelsea on this voice. If you liked what you heard and would like to work with her, send me an email and I’ll send you her link.
Announcer Voice: I worked with a great voice actor named Joy on this voice. If you liked what you heard and would like to work with her, send me an email and I’ll send you her link.
Thank you for joining us today. I wonder who Super Space Robot will bother next time?