Episode 4 - You Can Call Me…
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Note: This episode and all episodes of the Super Space Robot Podcast pre-dated the current podcast on this site, The Rock and Roll Content Show. Though the format is new, these episodes have been collected and archived here as the content is still relevant.
Episode 4: Super Space Robot is back with the most silly, ridiculous, and hopefully informative, audio play yet. In the first couple of episodes of this podcast, Super Space Robot helped people with specific tactics related to digital content creation and content marketing. In today's episode, Reginald, a marketer for a personal security firm, is at his wit's end trying to deliver new business opportunities to his boss and his sales team. Super Space Robot appears as he tends to do, introducing him to content marketing.
Reginald has been creating content that is very promotional in nature, sharing the important features and benefits of the services his company offers. There is a place for that type of content, but it isn't necessarily content marketing. Content marketing is the strategy of building an audience and attracting potential new customers through the use of relevant content that educates, informs, and in some cases even entertains. If you're new to creating content, you'll want to listen to this episode.
Listen to the episode to get some of the details, then subscribe to the newsletter to get your multi-page companion guide to the episode featuring insights on content marketing.
Do it now! Don’t make me send the robot after you.
Episode Credits
Super Space Robot: Mark Dauner
Reginald: Mark Dauner
Mark Dauner: Mark Dauner
Chatbot and Announcer Voice: I worked with a great voice actor named Joy on these voices. If you liked what you heard and would like to work with her, send me an email and I’ll send you her link.
Thank you for joining us today. I wonder who Super Space Robot will bother next time?